Andi Smiles

Andi Smiles is the Director of Customer and Product Marketing at Collective, a role she has held since May 2024. Based in San Francisco, California, she is also a small business financial consultant and educator, focusing on empowering self-employed individuals to manage their finances effectively.

Professional Background

• Experience: Andi has over eleven years of experience in bookkeeping and financial consulting. She has worked with numerous self-employed clients, helping them understand their business finances and improve their emotional relationship with money. Her approach includes a signature income forecasting process that aids clients in setting and achieving their financial goals.14
• Previous Roles: Before her current position, Andi served as the Director of Content at Collective from March 2022 to May 2024, and as the Head of Content from May 2021 to May 2022. She is also a co-founder of The Body Political, a performance space that promotes underrepresented voices.13

Educational Contributions

Andi is actively involved in education through her role as a Founding Course Author and Instructor at the Parsons Entrepreneur Academy, where she teaches business finance fundamentals to creative professionals. Her course, "How to Manage Your Money & Create a Budget," was released in January 2021.15

Philosophy and Approach

Andi believes that effective financial management is both a technical and emotional process. She emphasizes the importance of engaging with finances to create sustainable and authentic businesses. Her work aims to help business owners feel empowered about their financial situations, regardless of their current financial status.12