Clay for Creators

Content creation and a diverse set of responsibilities go hand-in-hand. Be it manager messages, deadlines, and last-minute edits or keeping your finger on the pulse online, balancing school or work, and staying on top of outreach and collaborations, there's a lot on your plate at any given time.

There is one common theme that runs through everything under your purview—other people. The most successful creators and influencers understand how strong and stable relationships nourish growth, and they see the fruits of nurturing serendipity through building thoughtful friendships.

Whether you’re starting to post or stream, branching out to new platforms and communities, or established in your niche, your relationships deeply impact your personal fulfillment and professional success. It's never too late to intentionally cultivate more conscientious connections, but balancing being helpful and present for your growing network can be difficult.

That's why content creators of all varieties from streamers to fashion bloggers and podcasters to video essayists use Clay to deepen their relationships with friends, remain thoughtful with the new people they meet, and stay connected for future opportunities.

Creators take notes for all kinds of things—ideas and inspiration, song or scene snippets, upcoming opportunities, projects to look into. You understand the value of jotting down information that could be useful in the future, but do you take notes for the people in your life? Engage more richly with those around you by writing down important dates, gift ideas, or your collaborators' interests outside of work.

Now you have a place to save:

• Who you should invite to book club
• Gear recommendations from your colleagues
• The link to a talk your friend gave

All notes in Clay are searchable, as are dozens of data points for each contact, some automatically pulled by social platform integrations. This empowers you to quickly recall with whom you were discussing a specific topic or who's in a city that you are visiting for an event.

Everything you want to know, at your fingertips:

• Who is managed by UTA?
• Who has experience with Final Cut Pro?
• Who's based in Toronto?

Clay encourages you to reconnect with people you haven't contacted lately and allows you to set reminders so you stay in touch.

Be thoughtful at the right moment:

• Congratulate a friend on landing a project
• Check in with an old friend over lunch
• Catch up with someone you met at an event last year

Clay allows you to seamlessly share access, so if there's someone who helps with your day-to-day such as scheduling meetings or sending emails, you can give them access to your notes and contacts.