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Zoe Fraade-Blanar
Co-Founder & CCO at Squishable
Zoe Fraade-Blanar is an accomplished educator and entrepreneur, currently serving as an Adjunct Professor at New York University's Interactive Telecommunications Program (ITP) since January 2011. She teaches various courses related to fandom and digital culture, including "Internet Famous," "Manufacturing Celebrity," and "Fandom - Popular Subculture in a Digital Age" at the graduate level, as well as undergraduate courses.12
In addition to her academic role, Fraade-Blanar is the Co-Founder and Chief Creative Officer of Squishable, an international toy brand known for its unique plush products. Founded in 2007, Squishable has grown to be available in thousands of stores worldwide and has cultivated a large fan community.12 Her responsibilities include overseeing creative initiatives, product development, marketing strategies, and managing the brand's online presence.
Fraade-Blanar holds a Bachelor's degree in Computer Science from Johns Hopkins University and a Master's degree from NYU's ITP program. Her work emphasizes the impact of fan communities on society and commerce, making her a notable figure in both academia and the toy industry.12
