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Erica Bowman
ABM Practice Manager at Autodesk
Erica Bowman is the ABM Practice Manager for AEC, Americas Demand Generation at Autodesk. In her role, she is responsible for managing account-based marketing strategies and initiatives that drive demand generation within the Architecture, Engineering, and Construction (AEC) sectors in the Americas.
Her expertise lies in leveraging data, analytics, and reporting to enhance marketing campaigns and team collaboration. This strategic approach allows her to effectively align marketing efforts with business objectives, ensuring that Autodesk's offerings meet the specific needs of its target audience in the AEC industry.
Erica's professional background highlights her skills in campaign management and strategy, making her a valuable asset to Autodesk's marketing team.