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Zachary Gryphon
Search Strategist at Kenshoo
Zachary Gryphon is a performance marketing leader with over 12 years of experience, particularly focused on high-growth organizations. He specializes in guiding teams to enhance the return on investment from paid advertising campaigns. Currently, he serves as a Search Strategist at Kenshoo, where he applies his expertise in mobile app marketing and advertising strategies.
Gryphon is actively engaged in discussions about mobile measurement and advertising attribution, frequently participating in panels and sharing insights on platforms like LinkedIn. His work often revolves around the evolving landscape of iOS privacy and its implications for advertisers and publishers.123