Yuki Asakawa

Yuki Asakawa is the Managing Director at Uism, a full-service UX research agency based in Tokyo.3 With an extensive career spanning over a decade, Yuki has established herself as an accomplished professional in the field of experience design and innovation.

Background and Education

Yuki has a background in Economics from Keio University. Her international exposure is significant, having been raised in the UK and Venezuela, which contributes to her global perspective.1

Professional Experience

Before her current role at Uism, Yuki held several key positions in prominent organizations:

1. ReSight Global
2. GfK: Commercial Director, Experience Innovation Japan
3. Sony Electronics: TV Marketing Manager
4. Sony Corporation (Headquarters in Tokyo): Global Marketing Strategist

At GfK, Yuki managed UX and Journey Mapping departments, showcasing her expertise in user experience and market research.

Expertise and Skills

Yuki has developed a strong skill set in:

• Digital marketing strategies
• Journey mapping
• User experience design
• Market research

Current Role

As the Managing Director and Chief Executive Officer of Uism, Yuki leads a diverse team of UX researchers.12 Under her leadership, Uism aims to design great experiences through research, contributing to the creation of designs that enable people worldwide to enjoy a more comfortable life.1

Personal Attributes

Yuki is described as a strategic thinker with the ability to drive growth and innovation. Her diverse background and extensive experience in various countries have shaped her unique perspective on user experience and market dynamics.