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Yoav Aziz
VP Growth at Yotpo
Yoav Aziz is a seasoned marketing executive currently serving as the VP of Growth at Yotpo, a company specializing in customer reviews and user-generated content solutions for eCommerce. He joined Yotpo approximately five years ago, transitioning from a role as a growth manager at Fiverr, where he initially focused on product signups and onboarding before evolving into performance marketing and customer engagement strategies.12
In his position at Yotpo, Aziz oversees various aspects of growth marketing, including performance marketing, paid acquisition, and the self-service journey for customers. His team is responsible for analytical marketing operations, setting key performance indicators (KPIs) related to paid acquisition revenues, product revenues, and website revenues. This analytical approach helps Yotpo target different market segments effectively, including small to mid-sized businesses.1
Aziz has over 15 years of experience in marketing and is recognized for his data-driven strategies and expertise in Product-Led Growth (PLG) methodologies. His educational background includes studies at The Academic College of Tel-Aviv.3
