Ben Williams

Ben Williams is a prominent figure in the product-led growth (PLG), product management, and growth strategy space. Here are some key details about him:

Professional Background

Ben Williams is currently an Advisor specializing in PLG, Product, and Growth at PLGeek.1 His LinkedIn username is indeed semanticben.13

Previous Role: He was most recently the VP of Product at Snyk, an industry-leading security platform for developers that was last valued at $8.5 billion.14 At Snyk, Ben played a crucial role in building and scaling their product-led growth strategy.

Experience: Ben has over 20 years of experience building and scaling high-performing product and growth teams.1 His expertise lies in product-led growth, product-led sales, and community building.

Contributions and Expertise

Growth Strategies: Ben is known for his insights on successful growth levers, particularly in the context of winning over the developer audience.1 He has shared valuable tips on product-led growth, including strategies for free vs. paid versions and trials.

Team Structure: He has expertise in structuring and aligning growth, product, and marketing teams for successful cross-collaboration.1

Content Creation: Ben is active in sharing his knowledge through various platforms:

• He has a substack and website accessible through his Linktree.3
• He has appeared on podcasts, including Lenny's Podcast, where he discussed Snyk's growth strategies.15

Frameworks: Ben has developed frameworks for growth, including a vision and mission framework and an experiment plan template that incorporates best practices for experimentation.2

Personal Life

Ben is also a father of two children4, balancing his professional expertise with family life.

Through his advisory role at PLGeek and his various content platforms, Ben Williams continues to share his extensive knowledge in product-led growth and product management, making him a respected voice in the industry.