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Rob Salerno ✅
PLG D2C B2B ABM Omni-Channel Growth & Automation in Insurtech | Digital Marketing Leader with Salesforce & SEO Expertise | Lower CAC & Boost Conversion Rates | Embedded Insurance GenAI
Rob Salerno is a seasoned PLG D2C B2B Digital Marketing Executive with over a decade of experience in SEO, PPC, and Salesforce Marketing Cloud automation.
Recognized for his expertise in ABM and optimizing prospect acquisition and retention funnels, Rob has a proven track record of spearheading lead generation strategies resulting in $3.2MM in gross premium revenue.
His extensive toolkit includes Hubspot, Google Analytics, Salesforce, and Adobe Marketing Cloud, enabling him to orchestrate successful growth campaigns for Insurtech and insurance carriers.
Passionate about results, Rob focuses on reducing cost per acquisition and increasing conversion rates to drive success in lead demand generation, prospect acquisition, and digital marketing.
With a background that includes roles such as Head of Growth at WAX, Digital Marketing Automation at Cinnamon Entertainment Group LLC, Growth Architect at Guardian Direct, Director of Digital Marketing at The Hartford, and various other key positions, Rob brings a wealth of experience and expertise to the table.
He holds an MBA in Strategy, an MS in MIS, a BM in Music Business, and a BA in History from reputable institutions like the University of Pittsburgh and Berklee College of Music.
