Yi Ning Lim is a highly accomplished digital and marketing leader with a proven track record of launching and scaling both B2B and B2C businesses in the APAC region. Lim is known for her ability to drive growth, develop user and customer experiences and execute integrated marketing, trade marketing, brand building, business development and partnerships. Lim is a former Head of Marketing at Amazon, where she led the Prime and Prime Now businesses in Singapore, and has previously held senior marketing roles at RedMart and Forrester Research. Lim's practical blend of building and operating experience, along with her customer-first approach has consistently yielded exceptional results across challenging, highly ambiguous environments.