Yi Ning Lim

Yi Ning Lim is a digital and marketing leader with extensive experience in launching and scaling businesses, particularly in the e-commerce and startup sectors.12 Here are some key details about her professional background:

Career Highlights

• Currently working as a marketing advisor and interim head for direct-to-consumer (DTC) brands in the food and wellness space1

• Former Head of Growth at Nuguru and Everiday Foods (November 2022 - January 2024)1

• Head of Global Marketing at Entrepreneur First (February 2021 - May 2022)1

• Held leadership roles at Amazon Singapore, including Head of Marketing for Prime & Prime Now (2016-2020)1

• Worked at RedMart as Acquisition Marketing Lead and Marketing Manager (2013-2016)1

Experience and Expertise

Yi Ning has a track record of:

• Launching and scaling businesses for e-commerce brands like RedMart and Amazon1
• Developing go-to-market (GTM) strategies for consumer brands2
• Building global digital content and marketing strategies1
• Working with startups and established corporations3

Education

• Bachelor of Business Administration from the National University of Singapore (2006-2010)1
• Also studied at USC Marshall School of Business (2008)1

Yi Ning Lim is known for her diverse background spanning B2B, B2C, startups, and enterprises, which gives her a unique perspective in the field of marketing and business growth.3