Institute at Palazzo Rucellai

The University of Connecticut

Digital Marketing and eCommerce Leader

New York City Metropolitan Area

Levain Bakery

Director, Ecommerce and Digital Marketing

Soludos

Sr. Director of Growth & Ecommerce

FreshDirect

Director of Customer Journey & Loyalty

Serve as a leader of e-commerce marketing strategy in acquisition and retention marketing programs for the FreshDirect enterprise. Develop growth and revenue strategies and ensure the day-to-day execution of innovative marketing campaigns that stimulate leads, new customers, increase overall market share, on-boarding, retention and loyalty. Drive cross-functional team alignment by partnering and communicating across the organization with other leaders (Analytics, Merchandising, UX, Operations, App Development and Finance) as well as manage relationships with outside agencies and vendors.

Director of Integrated Marketing

Developed and executed regional marketing campaigns focused on brand, product expertise, service, and emerging markets and audiences. Created and implemented retail programs to drive customer traffic and foster brand loyalty, maximizing retail sales and profits. Advised retail leadership on marketing support tactics to efficiently achieve company objectives. Integrated strategy focused on ROI & KPI target improvements.

Publix Super Markets

Field Marketing - Miami Division

Implemented CRM and Acquisition strategy in designing e-mail newsletters and e-mail campaigns. Created sales presentations and subsequent documents for sales and account managers. Ensured all social media platforms exuded company’s targeted brand image. Disseminated engaging content through e-mail, digital, and social media channels Created relevant content to drive brand awareness and equity.Key Accomplishments: - Applied <a href="http://Salesforce.com">Salesforce.com</a> to track lead generation and discover trends that would assist the Sales Dept. in maximizing customer demand and monetize on leads.- Composed various marketing content, including industry-related blogs, case studies, testimonials and white papers that were used by senior management and sales teams to reference and use for presentations.

Locaid Technologies

Marketing Consultant

Managed digital, social media, and print strategy and operations. Marketed and coordinated events, including seminars, panels, dinners, and receptions. Designed both print and digital marketing materials for sales team.Key Accomplishments: - Oversaw sales team and secured revenues for advertising sales 28% above PY in 2012 and 33% above PY in 2013 with implementation of CRM software and added digital revenue channels.- Launched a new website and SEO content strategy, seeing 350% increase in PGVS over PY and digital advertising being 20% of overall advertising sales within first year of launch.- Rolled-out an e-Paper marketing campaign which increased e-Paper subscribers by 45% over PY.- Promoted to Director after successfully leading the Sales Team to advertising goals in 2012 and 2013.

Kristina Toth