Natalie Johnson Charles

Natalie Johnson Charles is an enterprise software marketing leader with over 20 years of experience in integrated marketing, demand generation, and GTM strategic alignment for B2B and B2C accounts.

Known for being a natural connector, Natalie excels at developing creative solutions to enhance customer-centric experiences that drive audience acquisition.

She thrives in fast-paced environments driven by data and is a proven leader in driving efficiencies, generating qualified sales pipelines, and solving complex problems collaboratively.

Natalie's specialties include GTM Leadership, Integrated Marketing, Demand Generation, Sales and Marketing Alignment, Account Based Marketing, Field Marketing, Lifecycle & Email Marketing, Pipeline Acceleration, and Strategic Planning.

Her expertise also spans Category Creation, GTM Planning, Enterprise Sales Enablement, Digital Marketing, Social Media Implementation, Market Research, Database Analytics (SPSS), Qualitative and Quantitative Research, Customer Segmentation and Valuation, Process & Efficiency Operationalization, Content Marketing, and Customer Marketing.

She holds a Masters of Science in Integrated Marketing Communications from Northwestern University and a Journalism degree from The University of Georgia, having also studied at The Westminster Schools.

Natalie has held prominent roles in several well-known organizations, including as Global Head of B2B Marketing, Digital Media at Adobe, Head of Marketing at Frame.io within Adobe, Vice President of Demand Generation & ABM at Outreach, and in various senior marketing positions at Twilio and Salesforce.

Her experience includes being a Director, Integrated Marketing of the Salesforce Platform, Senior Marketing Manager, and MBA Product Marketing Associate - Intern at Salesforce.com.

Prior to her roles at technology companies, Natalie worked at Arnold Worldwide, New Media Strategies, and PCI Communications in project management and media public relations.

Natalie Johnson Charles' career highlights her expertise in driving marketing strategies, fostering customer relationships, and aligning sales and marketing efforts to achieve business growth.