Yeonmi Kim

Yeonmi Kim is a senior executive at Ipsos, a global market research and consulting firm. She holds the position of 본부장 (Department Head) for the Creative Excellence & Brand Health Tracking Service line at Ipsos Korea.2

Professional Background

Yeonmi Kim has been with Ipsos since September 2010, where she has developed expertise in several key areas:

• Creative Excellence
• Brand Health Tracking
• Project Management
• Team Leadership

Prior to joining Ipsos, she worked as a Team Head in the marketing division at Research International from 2001.2

Areas of Expertise

Yeonmi Kim specializes in:

• Brand strategy
• Sustainable brand growth
• Marketing research
• Consumer behavior analysis

She is recognized as a global brand health tracking research expert at Ipsos.3 In this role, she focuses on understanding how people make decisions to enable brands to drive sustainable growth.3

Leadership Role

As the Service Line Leader for Creative Excellence & Brand Health Tracking, Yeonmi Kim likely oversees:

• Brand activation tracking
• Creative assessment
• Brand positioning strategies
• Market research initiatives

Her position involves managing teams and projects related to helping clients connect their brands with consumers in meaningful ways to ensure sustainable business growth.14

Yeonmi Kim's LinkedIn profile can be found under the username yeonmi-kim-a59592a2, where she shares insights and updates related to her work in brand strategy and market research.3