Ilse Bruwiere

Ilse Bruwiere is a prominent figure in the field of market research, currently serving as the Service Line Leader for Creative Excellence and Brand Health tracking at Ipsos Belgium. With over 25 years of experience, she has developed extensive expertise in various research methodologies, including concept testing, segmentation, and satisfaction surveys. Her career began at Columbus (now part of Ipsos) after obtaining dual master's degrees in clinical psychology and criminology.12

In her role at Ipsos since 2013, Ilse focuses on evaluating and enhancing communication strategies for a diverse range of clients across sectors such as finance, telecommunications, FMCG, and public services. She emphasizes the importance of creative effectiveness in advertising, aligning with the motto "Creative is king" to assess and improve the impact of communication.124

In addition to her work at Ipsos, Ilse is also involved in academia as a lecturer at Arteveldehogeschool, where she contributes to the education of future professionals in communication management.13 Her commitment to excellence in marketing communications has led her to participate as a jury member for the Effie Awards, recognizing outstanding marketing effectiveness.12

Ilse's professional profile can be found on LinkedIn under the username ilse-bruwiere-9484ab5, where she shares insights related to her field and engages with industry peers.3