Lindsay Troy

Lindsay Troy is a senior executive at Ipsos Sweden, where she holds the position of Head of Brand Health Tracking and Creative Excellence.13 In this role, she leads a team that helps clients produce more effective communications and improve their brand health tracking strategies.1

Professional Background

Lindsay Troy has extensive experience in the field of market research and brand strategy. Her expertise includes:

• Brand Health Tracking: She specializes in monitoring and analyzing brand performance over time.3
• Creative Excellence: Troy focuses on helping clients develop and evaluate more effective advertising and communications.6

Career at Ipsos

At Ipsos Sweden, Lindsay Troy is part of the management team.4 Her responsibilities include:

• Leading the Brand Health Tracking and Creative Excellence department.34
• Providing insights to clients on brand performance and communication strategies.5
• Contributing to Ipsos' thought leadership in the areas of brand health and creative effectiveness.2

Industry Involvement

Lindsay Troy has been involved in various industry initiatives:

• She served as a jury member for the 100-wattaren advertising awards, leveraging her 16+ years of experience in evaluating and developing effective advertising.6
• Troy actively shares insights and thoughts on data reliability and its importance in decision-making through professional networking platforms.2

Education

Lindsay Troy's educational background includes studies at The University of Sheffield1, though specific details about her degree are not provided in the available information.