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Yak Gertmenian
Empowering teams that build Creative Strategy for Enterprise Brands via social and creator.
Yak Gertmenian is the Head of Creative, Strategy, and Innovation at Captiv8, a platform that focuses on the Creator Economy. He joined Captiv8 in June 2023, bringing with him a wealth of experience in creative strategy and marketing. Gertmenian has previously held significant roles at Linqia and AOL/Verizon Media Services, where he demonstrated his capability in leading innovative projects and strategies.
In addition to his corporate roles, Yak co-founded Social Method, a company specializing in social media data analysis that made notable impacts in the industry. His background also includes work with high-profile fashion brands like AG Jeans, showcasing his versatility across different sectors.
Gertmenian is recognized as a thought leader and has participated in major industry events such as CES, Cannes, and Mobile World Congress, where he has shared insights on creativity and innovation. His leadership style emphasizes nurturing teams and fostering strategic partnerships to drive growth and creativity within organizations.12
