Wout Bobbink

Wout Bobbink is a Marketing Manager at EY (Ernst & Young) in the Netherlands, specifically within the Brand, Marketing & Communication department. He has played a significant role as a co-founder of the EY Finance Navigator, an innovative financial planning tool designed for startups and scale-ups. This initiative emerged from EY's corporate innovation program, "Innovate EY," where Bobbink and his team developed the software to assist entrepreneurs in creating professional financial plans without needing extensive financial expertise.123

In his position, Bobbink focuses on enhancing EY's marketing strategies and expanding the reach of its corporate startup initiatives. His work involves building relationships with clients and adapting marketing efforts to cater to a global audience, reflecting the diverse needs of users across different countries.12 His background in both marketing and entrepreneurship positions him as a pivotal figure in promoting EY's innovative solutions in the financial sector.4