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    Wout Bobbink

    Marketing Manager | EY

    Wout Bobbink is a Marketing Manager at EY (Ernst & Young) in the Netherlands, specifically within the Brand, Marketing & Communication department. He has played a significant role as a co-founder of the EY Finance Navigator, an innovative financial planning tool designed for startups and scale-ups. This initiative emerged from EY's corporate innovation program, "Innovate EY," where Bobbink and his team developed the software to assist entrepreneurs in creating professional financial plans without needing extensive financial expertise.123

    In his position, Bobbink focuses on enhancing EY's marketing strategies and expanding the reach of its corporate startup initiatives. His work involves building relationships with clients and adapting marketing efforts to cater to a global audience, reflecting the diverse needs of users across different countries.12 His background in both marketing and entrepreneurship positions him as a pivotal figure in promoting EY's innovative solutions in the financial sector.4

    Highlights

    Jul 21 · ey.com
    How EY people built a better working world in 2016
    Feb 4 · eu-startups.com
    EY Finance Navigator - the financial planning software for startups ...
    Jan 29 · consultancy.eu
    Why a startup from EY in the Netherlands is aiming to go global
    Why a startup from EY in the Netherlands is aiming to go global

    Related Questions

    What inspired Wout Bobbink to co-found the EY Finance Navigator?
    How did the Innovate EY program influence the development of the EY Finance Navigator?
    What challenges did Wout Bobbink face while scaling the EY Finance Navigator globally?
    How does Wout Bobbink's role as Marketing Manager at EY differ from his role as co-founder of the EY Finance Navigator?
    What are Wout Bobbink's key achievements at EY?
    Wout Bobbink
    Wout Bobbink, photo 1
    Wout Bobbink, photo 2
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    Location

    Eindhoven, North Brabant, Netherlands