Rensselaer Polytechnic Institute

St. Mary's Academy Bay View

Senior Marketing Manager at Fuel Cycle

Los Angeles, California, United States

Fuel Cycle

Senior Marketing Manager

Marketing Responsibilities:- Analyze brand positioning- Help share and communicate brand vision & mission- Manage a team of designers working on brand initiatives - Serve as a key player in the development of sales materials, blogs, emails, white papers, website copy, case studies, infographics, videos, etc. - Ensure that content is on-brand and consistent across all channels- Lead creative development to motivate the target audience to 'take action'- Measure and report performance on all digital marketing campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets, and competitors' activities- Align the company around the brand's direction, choices, and tacticsProduct Responsibilities: - Design intuitive, human-centric flows, and experience on the web, iOS, and Android- Collaborate closely with fellow product managers and engineers - Use research and qualitative data to guide design and development decisions- Analyze the success of your solutions and iterate- Present work and use design to build alignment and influence product direction- Contribute to high-level strategic decisions with the product and executive teams- Understand competitors and market dynamics to uniquely position Fuel Cycle products- Plan, develop, and deliver materials such as solution guides, product presentations, training, videos, and blog posts to drive adoption of Fuel Cycle products

Sr. Brand Manager

Marketing Responsibilities:•	Oversee creative delivery on multiple brand touch points including brand style guides, sales materials, branded content, client-facing collateral and product marketing.•	Lead brainstorming sessions, conceptualize ideas and assign design work.•	Provide creative leadership on brand innovation, current industry trends, and best practices.•	Develop hypotheses for brand improvement or growth and isolate key areas for brand opportunities.•	Lead executive presentations of creative milestones.•	Work in a fast-paced environment on multiple projects simultaneously, and adapt quickly to quick changes, requests, and deadlines.Product Responsibilities:•	Work closely with UX partners and product managers to ideate and define the product look and feel. Work closely with engineering to integrate into products. Work closely with research to test and inform user experiences.•	Produce quality design that accurately reflects brand guidelines.•	Demonstrate a mastery of typography, color, grid, and composition. Demonstrate best practices for pixel-perfect production considerations and methods.•	Develop and communicate underlying concepts that inspire design implementation.•	Produce and test interaction flows and mocks that accurately communicate product functionality to product, engineering, and visual design team members.•	Pair research with an intellectual curiosity that encourages testing and iteration is essential.•	Understand modern web and/or mobile environments such as HTML, CSS, JavaScript, Android UI, and iOS UI, as well as how the technologies of each can be used to further enhance the overall experience.

Design Manager

Brand:•	Ensure all FUEL CYCLE collateral is up to brand standards•	Update brand guidelines on a regular basis •	Work with vendors and partners to ensure that brand standards are met•	Conduct “Brand Overview” tutorial for all employees•	Work with all departments to ensure brand image is up to par Conferences:•	Planning and coordinating attendance to industry events to promote brand awarness•	Negotiate contracts for conference exhibition & sponsorship•	Implement process and strategy for field events (including pre-event planning, conference logistics & post-event follow up)•	Design booth and collateral to ensure it meets brand standards•	Maintain and update Salesforce campaigns to track event success•	Main point of contact for all conference logistics  Social Media:•	Create and execute social media campaigns on Facebook, LinkedIn, etc. platforms•	Create, execute, and maintain paid social campaigns on Facebook, Twitter and LinkedIn ad platforms•	Maintain and create Salesforce campaigns to track ad success Emails:•	Create and design emails and landing pages for outbound marketing collateral, platform updates, company announcements, etc. •	Test various designs throughout the marketing process to prove effectiveness  Prospect Design:•	Community logo design for prospect demos•	Overall aesthetic design for prospect demos •	FUEL Academy Moderator Client Design:•	Design presentations for client speaking sessions•	Community logo design•	Help CS design reports for ad hoc projects•	Create and implement a report template with freelance graphic designer Graphic Design (General):•	Marketing Materials – white papers, case studies, one sheets, sales decks, sales documents, etc.•	Logo design for our products – FUELcommunity, FUELdiscovery, etc.•	Promotional items – conferences, onboarding, anniversaries, general giveaways, etc.

Brand Marketing Specialist

Brand:•	Update brand guidelines on a regular basis •	Conduct “Brand Overview” tutorial for all employees•	Work with all departments to ensure brand image is up to parConferences:•	Design booth and collateral to ensure it meets brand standards•	Maintain and update Salesforce campaigns to track event success•	Main point of contact for all conference logistics Social Media:•	Create and execute social media campaigns on Facebook, LinkedIn, etc. platforms•	Create, execute, and maintain paid social campaigns on Facebook and LinkedIn ad platformsEmails:•	Test various designs throughout the marketing process to prove effectiveness Prospect Design:•	Community logo design for prospect demos•	Overall aesthetic design for prospect demos Client Design:•	Community logo designGraphic Design (General):•	Marketing Materials – white papers, case studies, one sheets, sales decks, sales documents, etc.•	Logo design for our products – FUELcommunity, FUELdiscovery, etc.

Marketing Specialist

- Create and implement a social media marketing strategy to promote the Passenger brand through social media channels- Create, edit, and produce video content for corporate, product, and industry topics- Website maintenance and optimization including managing updates, content and blog- Coordinate the deployment process of marketing emails, including scheduling, testing, segmentation, and QA- Coordinate the execution of events and conference prep work- Sales material creation - Competitor benchmarking- Research industry-specific sites as well as competitor websites for relevant marketing information.- Interface with client services to gain insights into customers and help create case studies- Drafting and editing copy for various marketing pieces- Monitor social media web analytics- Maintain a positive attitude and work closely with all departments- Various other Ad HOC projects as needed for the business

Marketing Intern

Ithos Global helps customers deliver regulatory compliance reports with much greater accuracy and efficiency. Using our patented processes and comprehensive data repositories, we radically improve the time spent to market new products or introduce existing products into new regions, provide safety document assistance, and reduce your cost to execute. We make the process of creating regulatory filings more efficient and hassle-free.- - - During my internship at Ithos Global on ways to improve their graphic climate and broaden their social media channels. To achieve this goal I designed various graphics and content to be posted on social media channels to promote Ithos’ knowledge in the industry and gain followers. I also enhanced the design of existing formats of client communication to create visually appealing presentations to support business meetings, demos, etc. by integrating photos, icons, animation, graphic design and other forms of communication. I also aided in the website re-design, both pre and post-launch of new design format.

Ithos Global

Communication and Design Intern

Founded in 1824, Rensselaer Polytechnic Institute is the nation’s oldest technological research university.The university offers degrees from five schools: Engineering; Science; Architecture; Humanities, Arts, and Social Sciences; and the Lally School of Management; as well as an interdisciplinary degree in Information Technology and Web Science.- - -Internship focusing in design and communications. Worked with Deans, Administrators and Directors of Graduate Student Services as a graphic and concept designer for projects, presentations, way-finding, and events for the Office of Graduate Education. Individual projects include artistically streamlining brochures, booklets, invitations, fliers and signs for admission events held by the Office of Graduate Education.

Office of Graduate Ed - Assistant and Graphic Design Intern

Located on picturesque Narragansett Bay, this historic club offers unparalleled views of the west passage, East Greenwich Bay and the Jamestown and Newport Bridges. Our facilities include an 18-hole Donald Ross designed golf course, golf practice areas, two clay tennis courts, three hard surface tennis courts, a platform tennis court, and an Olympic-size swimming pool plus a beach area. In the summer, our members and guests may choose from indoor dining or from several outdoor deck areas.Warwick Country Club also has a children’s summer activities program, offering tennis, golf, sailing, and a swim team.- - -Sailing coach for children ranging from ages 6-16. Worked hand on hand with other head coach and instructors creating a strong foundation for the new racing program at Warwick Country Club. Developed strong leadership and organizational skills along with CPR/ First Aid certification. Tasks included creating lesson plans, team based coaching, private coaching, organizing team and parent events, and hosting state-wide regattas on site.

Warwick Country Club

Sailing Coach

The Greenwich Bay Sailing Association is an organization based in East Greenwich, Rhode Island, which focuses on teaching young people how to sail and eventually shaping them for a life in the professional world of sailing. Our sailors have been sponsored in local, regional and national competitions. Many students have competed in and won national championships and several students in international races such as the Newport to Bermuda Race, Admiral Cup, Sardinia Race Week, Antigua Race Week, and SORC Races as well as other events. A few former students have also competed in the Olympic Trials. Many of our sailing school’s students have gone on to become sailing instructors at universities and elsewhere as well as being names All Americans.The sailing school has hosted many regional and national regattas as well as countless Narragansett Bay Yachting Association regattas and is expected to do so in the future. For the last several years, GBSA has hosted the CJ Buckley Regatta.The program operates every June, July and August. In addition to the children’s program, the school has operated an evening adult program on an “as needed” basis. Enrollment has grown from the original handful to over 150 students per summer.- - - During my time as a sailing instructor I helped organize lesson plans with head coaches and other instructors to teach children (ages 6-14) how to sail. Worked with other instructors in the program to execute an effective beginner sailor curriculum.

Victoria Shakespeare