Will Africano

Will Africano is the Marketing Director at Forta, a position he has held since January 2023.1 His professional background includes:

Career Highlights

Current Role at Forta: As Marketing Director, Will focuses on:

• Scaling customer experience through engaging content and a concierge sales funnel
• Aligning customer experience with product content and messaging
• Implementing system architecture for customer data flow
• Improving conversion rates and customer support processes
• Overseeing website experience and development1

Previous Positions:

• Creative Producer at Forta (April 2022 - January 2023)
• Co-Founder and CMO at GNARBOX (January 2015 - November 2021)
• Board Member at GNARBOX (December 2021 - Present)

Entrepreneurial Ventures

Will is also the founder of Third Pillar Marketing Group, LLC, established in January 2022. This company connects brands with diverse local production teams to create marketing content for omni-channel businesses.1

Education

Will Africano received his education from:

• University of Notre Dame: BS in Finance and Business Administration (2011)
• Leopold-Franzens Universität Innsbruck: Studied German (2008-2009)2

Skills and Expertise

Throughout his career, Will has demonstrated expertise in:

• Brand development and marketing strategy
• Product development
• Sales and e-commerce
• Customer experience optimization
• Video production and creative direction
• Business operations and leadership12

Will Africano's diverse experience in marketing, product development, and entrepreneurship has shaped his approach to his current role as Marketing Director at Forta, where he focuses on enhancing customer experiences and optimizing sales funnels.