Stanford University

Chief Marketing Officer at Rigado

Portland, Oregon, United States

Rigado offers systems integrators, solutions providers and enterprise IT teams a simple, scalable and secure Edge Data Solution to address the specific device connectivity, edge computing and cloud integration needs of the Commercial IoT segment. We have over 100,000 gateways and sensor networks deployed in more than 75 countries.As Rigado has grown, we split the sales and marketing function in early 2020 and hired a dedicated VP of Sales.I now run both the Marketing & Product teams, which has allowed us to more closely align our roadmap and resources to our enterprise customers' needs.

Rigado

Chief Marketing Officer

I joined Rigado in 2016 to lead our go-to-market transition from wireless hardware sales to Enterprise SaaS for Commercial IoT.- We raised a Seed & Series A (Madrona, Vanedge, OVF, RVP).- I developed a sales team for the US & EMEA - adding a London office, sales ops & solution architect teams.- We grew the wireless hardware business by 3X and sold it to U-Blox in 2018.- We created a new 'Edge as a Service' IoT Infrastructure offering, which we sell to solution providers and enterprise IT teams who are deploying gateways and sensors into commercial spaces.- We secured key partnerships with cloud and IoT solutions, including Amazon AWS &  Microsoft Azure.As of 2020, more than 100,000 Rigado gateways are deployed in over 75 countries, with more than 6 million devices connected via our networks.

Chief Revenue Officer

Led B2B Sales for SurveyMonkey in North America, with extended teams in Europe & Australia.This included the Sales and Account Management teams for both Market Research Services ("Audience"), and our Corporate Insights Platform.  Clients are primarily Global 2000 brands and agencies in the Americas, EMEA and APAC.Grew strategic sales by 100% in 2015.  Instrumental in restructuring B2B team and go-to-market strategy in 2016, following a significant pivot in the business.

SurveyMonkey

Area Vice President of Sales, SurveyMonkey for Business

I led Sales and Marketing for Chirpify, a Marketing Conversion Platform for F1000 brands and agencies.Chirpify began in 2012 as a simple Tweet-to-Buy tool, and has expanded to become a Marketing Conversion Platform used by more than 100 brands and 1MM consumers. It works by using social triggers (e.g. #hashtags, posts, shares) to allow people to respond instantly to marketing messages they see on TV, at events, in-store and online.At Chirpify, I built and now manage the national Sales and Marketing teams - selling directly to brands and agencies in CPG, Retail, Entertainment and Hospitality. I'm proud to say that our team has doubled sales 4 quarters in a row, and built significant awareness/demand for our "actiontag" solution. Key clients include: adidas, Oreo, AT&T, Cheerios and Lenovo.From Jan - Sep of 2013, I was a General Partner and investor in Upstart Labs, the early-stage accelerator in which Chirpify was a participant. As the Sales & Marketing advisor to our portfolio companies and clients, I focused on "lean" go-to-market strategies and Customer Development. In Sep 2013, several of the Upstart Labs partners jumped into Chirpify full-time, following their Series A investment.

Chirpify / Upstart Labs

Led Marketing and Product Management teams for ShopIgniter, a provider of Social Promotion and Commerce solutions for F1000 brands and retailers.  Clients included Target, GoPro and Nike Golf.• Consulted with top-tier brands & retailers on strategy and solutions for social media marketing - integrating the digital, social and e-commerce teams.• Led corporate market strategy, positioning & messaging.• Managed marketing team for all branding, digital & social presence & lead generation.• Managed product team for requirements gathering, roadmap development and feature definition.ShopIgniter was acquired by Mixpo (interactive, social ad platform) in Summer 2014.

ShopIgniter, Inc.

Led Business Development (Account Sales) team and go to market strategy for Dachis Group North America (formerly Powered, Inc), a dedicated Social Media Agency with offices in NYC, Austin, Portland and San Francisco.  Clients included Target, InBev and Clorox.• Grew revenue to over $25MM/yr from social media marketing and technology clients• Managed North American Accounts Team with 12 Acct Dirs across 4 offices.• Powered (which has acquired StepChange Group) was acquired by the Dachis Group in Dec 2010.• Led post-acquisition integration of the sales, marketing & product teams.Dachis Group was acquired by Sprinklr (Social Media Management Solution) in Summer 2014.

Dachis Group

VP of Sales & Business Development

Co-founder of StepChange - a social marketing technology firm based in Portland, OR.  Worked with more than 200 leading brands and agencies on custom technology solutions for social marketing campaigns and programs, including Motorola, Nestle, Disney, Microsoft, Williams-Sonoma, ToysRUs and Oglivy.Led strategy, sales and marketing to grow StepChange from 2 to 25 consultants in under 4 years.  StepChange was acquired by Austin Ventures-backed Powered, Inc. in December 2009.

StepChange Group

Founder & Principal

- Managed corporate, vertical and product marketing team of 10, with an annual programs budget of ~$1MM.  Set market and product strategy for rapidly growing Talent Management Division, focused on vertical and geographic expansion.• Key member of the Unicru acquisition team, resulting in $150MM cash transaction with the market leader, Kronos Inc.• Managed the Product and Industry Marketing team, which is responsible for all market strategy, product and vertical collateral, market capture plans and lead generation programs to support our core verticals (Retail, Dining, Healthcare)• Led a refresh of our corporate strategy, positioning and messaging - working closely with Exec Team and Board.

Kronos

Vice President of Marketing

- Led new market growth strategy and the development of new products and ventures to serve those markets.  Included market opportunity analysis, market requirements definition and the evaluation of acquisitions, partnership and channels to accelerate growth.  Mix of marketing, sales, product management and business development activity to drive corporate growth.• Completed the launch of a new core vertical – Healthcare.  Work was completed in under nine months and included marking analysis, requirements definition, building a vertical ‘swat team’ of three new resources, creating sales & marketing materials to support a pilot program and contracting with initial Healthcare customers.• Managed strategic alliance with IBM as part of their On-Demand Business Solutions.  Includes development of go-to-market plans, process & technology “accelerators” and joint pursuit of large outsourcing opportunities.• Managed product marketing and strategy for company’s primary vertical, retail. Lead cross-functional teams from product development, selection science and business intelligence to define and create new product offerings for top-tier and mid-market retailers.• Primarily responsible for strategy and execution of all retail industry marketing programs, collateral, sales tools, industry events and market capture plans to drive >$10MM in sales annually.• Managed annual retail marketing programs budget of >$100K• Received the company’s “Ultra Award” for outstanding achievement.

Director of New Market Development

- E-Commerce development and systems integration for F1000 retailers including BestBuy, J.Crew, Nike and Williams-Sonoma.• Managed design, development and marketing of repeatable technology solutions leveraging a network of 30+ solution partners.  This included an online direct marketing analytics framework (based on Coremetrics), an enterprise campaign management platform (based on E.piphany), and a J2EE e-commerce infrastructure (based on ATG).• Executive lead for sales and business development in national Retail and Manufacturing practice.  Managed team of four national account executives, lead strategic planning engagements with key clients and provided executive oversight for solution implementations.• Managed national partner programs. Key partnerships included  SUN, Hewlett Packard, Bain & Company, BEA, Oracle, ATG, Coremetrics.• Opened the first satellite office in NY, NY.  Developed accounts, hired and managed staff to create $8MM practice in under nine months.• Averaged >200% of $1.2MM quota in two years of selling e-commerce development engagements to top-tier retailers.

Fort Point Partners

- Managed client project teams through business analysis, scope definition, solution design and implementation for Fortune 500 clients.  Lead architect and developer for several projects using Web/Java/Unix architectures.  • Designed and implemented first-ever web-based system to serve media objects from an object-relational database (Informix “Universal Server”) at Lucent Laboratories. Certified Informix DBA.

Senior Project Manager / Web Solution Architect

- Primary client solution architect for web measurement solutions based on HTTP log-file parsing. Supported executive, sales and account teams with solution design, collateral and presentations to drive online reporting and site traffic auditing products. • Tapped to help new Director of Client Services to build and train client services team. Took over management of 10+ strategic accounts in a player/coach role.Product Marketing Associate		• Hired to support the market launch of i/Code, the first-ever online “personalization passport”. Managed programs that drove over 500,000 i/Code registrations.

Internet Profiles Corporation (I/PRO)

Sr. Sales Engineer & Client Services Manager

- Assembly, testing and ‘investor relations’ (demos) for robotic design start-up.• Created a purchasing system and built a $2MM robot fleet at the San Jose Country Club test site.

Kevin Tate