Wiley Mathews

Wiley Mathews is a seasoned tech professional and entrepreneur with a rich background in media, data, and connectivity.

He is the founder of HoneyComb.Ventures LLC, an early-stage incubator that focuses on fostering startups in the realms of Media, Data, and Connectivity.

Having held various senior positions in renowned companies, Mr. Mathews brings a wealth of expertise to the table.

He previously served as the SVP of MadHive, a prominent player in programmatic OTT media, and as the Head of Business Development for Braze, a leading mobile lifecycle engagement platform.

Wiley Mathews has also led as the US Managing Director for Blis Ltd, a global leader in mobile location behavioral intelligence.

His tech journey initiated in 1999 as the Director of Technology for InvestPrivate.com, a pioneering online private equity broker-dealer in New York City.

Throughout his career, he has been instrumental in the development of mobile billing and SMS payment tech in the USA, collaborating with companies like MindMatics, AG, and Ericsson Mobility World.

In 2006, Mr. Mathews held the position of Head of Product Development at Flycell.com, a US mobile music and content subscription company, which made significant strides in mobile advertising.

In 2010, Wiley Mathews assumed the role of Head of Mobile Advertising at Omnicom Media Group's Media buying division OMD, spearheading various tech innovations and working closely with esteemed brands like Pepsi, GE, and Clorox as well as participating in Apple's mobile ad product, iAds, alongside Steve Jobs and the Apple team.

Mr. Mathews holds a Bachelor of Fine Arts (BFA) degree with a focus on Computer Science and Sculpture from Birmingham-Southern College.

He has been involved in various organizations and startups in advisory, executive, and partner capacities, including roles at Swap.fm, 375ai, Acquire, Linksys, and more.