Mark Fruehan

CEO of the Americas FIRST SCREEN the LEADING mobile commerce and support platform, for Digital First Brands & Content Creators

Mark D. Fruehan is a seasoned executive in the mobile technology and digital advertising industries. He was appointed as the Chief Executive Officer of the Americas for First Screen, a global Value-Added Services provider of mobile content and commerce solutions, effective September 30, 2021.1 2

Professional Background

Fruehan brings extensive experience to his role at First Screen:

Most recently served as Chief Revenue Officer at Tradeswell, an AI-based eCommerce operating system.1
Previously held the position of President and Chief Revenue Officer at Verve, where he transformed the company from a location-based ad network to a premium mobile location-focused ad exchange.1
Co-founded and led revenue growth for Amplify.ai, a global enterprise chatbot platform that was later acquired by Triller.net.1
Held executive leadership roles at Opera Mediaworks, AdMarvel, VeriSign, and CellStar.1

Expertise and Contributions

Fruehan is known for his:

Innovation and scaling of new technologies and business models at the intersection of media and technology.1
Deep domain expertise in mobile marketing, mobile commerce, digital media, social networks, fintech, and adtech in the mobile ecosystem.1
Strategic and commercial leadership in the media, advertising, and technology industries.2

Education and Personal Background

Hails from Scranton, Pennsylvania.1
Received a BS degree in Economics from Penn State University.1
Was a member of the 1982 NCAA Championship Football Team at Penn State.1

Role at First Screen

As CEO of the Americas, Fruehan is responsible for:

Leading sales strategy and growth of First Screen's product suite across the United States, Canada, and Latin America.1
Capitalizing on opportunities presented by the rollout of 5G technology and the surge in digital content consumers and mobile subscribers.2
Providing robust solutions for brands and carriers in a dynamic telecommunications, payments, and media industry landscape.2

Mark D. Fruehan's LinkedIn username is markfruehan, as confirmed by the query.3