Wael Chehade

Wael Chehade is a prominent figure in the Canadian coffee industry, serving as the Chief Operating Officer (COO) of The Second Cup Coffee Company Inc., an international coffee retailer and roaster.12 His role involves overseeing the company's global operations and strategic initiatives.

Career Highlights

Chehade has been instrumental in Second Cup's international expansion and operational improvements. Some key aspects of his career include:

• Leading Second Cup's global operations across 40 regions with over 250 cafes worldwide.4
• Spearheading the company's "Vision 21" strategy, which aims to transform Second Cup into a sustainable café brand by 2021.4
• Overseeing the introduction of innovative concepts like the "Foodista" role, which expanded the company's fresh food offerings in response to changing consumer demands.2

Achievements and Initiatives

Under Chehade's leadership, Second Cup has implemented several notable initiatives:

• Expanding the company's international presence, with plans to enter Latin American markets.4
• Introducing comprehensive training programs to cross-train staff in multiple roles, including the Barista and Foodista positions.2
• Implementing sustainability measures guided by the Sustainability Accounting Standards Board (SASB) standards.4

Professional Background

While specific details about Chehade's earlier career are limited in the provided information, his LinkedIn profile suggests he has extensive experience in the franchise industry. He has been described as a "C-Suite Executive" and "Turnaround Specialist" with expertise in global expansion.3

Chehade's leadership has been crucial in navigating Second Cup through industry challenges and evolving consumer preferences, positioning the company for continued growth and innovation in the competitive coffee market.