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Asim Majeed
Managing Director/Master Franchisee at Second Cup - Pakistan
Asim Majeed has been successfully leading Second Cup in Pakistan since 2012, growing the franchise business to twenty-five stores across multiple cities in the country. With the F&B and Retail sectors showing promise in the region, Asim has capitalized on the untapped market potential, targeting the rising middle and upper middle-class segments.
Having completed his Masters in Business Administration with a focus on International Business and Marketing from NUST Business School, Asim Majeed brings a strong educational background to his role as the Managing Director at Second Cup - Pakistan. Prior to this, he held the position of Managing Director at Unicore Retails International (Pvt) Ltd.
Asim Majeed seeks to further expand his business reach by establishing new relationships, fostering B2B alliances, partnerships, and collaborations that not only benefit the current ventures but also align with long-term strategic objectives and mutual growth.
