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Viviana Rojas
Social Entrepreneur and Innovator in Higher Education and Talent Development
Viviana Cassandra Rojas Rivera is a Peruvian social entrepreneur, business manager, and digital consultant with extensive experience in innovation, education, and digital transformation. She is the Founder, CEO, and Head of Strategy and Content at DigitalMente - Social Innovation Lab for the Future of Higher Education and the Future of Work.1
Professional Background
Viviana has over six years of experience leading innovation projects and has worked in various roles across different organizations:
Education and Research:
- Lecturer at Pontificia Universidad Católica del Perú (2017-2018)
- Researcher on EU-funded projects focused on higher education innovation at University Industry Innovation Network (UIIN) and ACEEU (2021)
Corporate Experience:
- Employee Experience & Employer Branding at BBVA in Peru (2019)
- Digital Project Management at Mambo Perú (2016-2017)
- Digital Content & Growth at Interbank (2015-2016)
Entrepreneurship and Consulting:
- Innovation Consulting through Fiverr (2017-2018)
- Design Thinking facilitator at Solera (2019)
Academic Achievements
Viviana was the first Peruvian scholarship holder for the Master of Research and Innovation in Higher Education (MARIHE).1 Her research interests include the future of higher education, with a focus on assessing the "future readiness" capacity of Peruvian universities.2
Current Focus
As the founder of DigitalMente, Viviana is on a mission to transform higher education for the future.1 She combines her expertise in social entrepreneurship, digital innovation, and education to drive change in the higher education sector and prepare it for the challenges of the future job market.
Personal
Viviana describes herself as a "Momtrepreneur," balancing her professional endeavors with motherhood.1 She is based in Lingen (Ems), Lower Saxony, Germany.1
