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Uma Dalvi
Loyalty Program Management | CRM at Lakme Lever
Uma Dalvi is a loyalty, analytics, and data-driven marketing professional currently working as the Manager of Loyalty & CRM at Lakmé Lever Pvt Ltd, a subsidiary of Unilever.23 Her role focuses on translating customer needs into strategy and personalized marketing communications.2
Professional Experience
Uma Dalvi has been with Lakmé Lever Pvt Ltd since August 2022.4 Lakmé Lever is a 100% subsidiary of Hindustan Unilever Limited (HUL) and operates India's leading chain of Lakmé Salons, which offer expert services in hairstyling, skin, and beauty care.1
Expertise
Uma's expertise lies in:
- Loyalty program management
- Customer Relationship Management (CRM)
- Data-driven marketing
- Analytics
- Personalized marketing communications
Company Background
Lakmé Lever Pvt Ltd has a significant presence in India's beauty industry:
- Nearly 40 years of experience
- Over 450 Lakmé Salons across 160 cities in India
- Trusted brand in hairstyling, skin, and beauty care services1
Uma Dalvi's role as Manager of Loyalty & CRM is crucial in maintaining and enhancing customer relationships for this extensive network of salons.
Professional Network
Uma Dalvi's LinkedIn profile can be found under the username uma-dalvi-84265833, as mentioned in the query. This platform likely serves as a means for professional networking and showcasing her expertise in loyalty and CRM management within the beauty industry.