Trent Anderson

Head of Podcast Publisher Partnerships | Audience Development | Monetization | Guest Booking

Who is Trent Anderson?

Trent Anderson is the Head of Growth & Strategy at Podchaser, a leading podcast discovery platform often referred to as the "IMDb of podcasts".2 4 He has an extensive background in marketing and has held various roles in the podcasting industry.2

Trent's Journey in Podcasting

Trent's journey in podcasting began with early failures and lessons learned1
He later joined Podchaser, where he played a key role in the platform's growth and development1 2
As Head of Growth & Strategy, Trent oversees day-to-day and strategic go-to-market motions at Podchaser2

Trent's Areas of Expertise

Storytelling
Strategic partnerships
Content creation
Organic social media
Sales enablement
Demand generation
Community management
B2B marketing
Marketing automation
Public relations
Search engine optimization (SEO)
Inbound marketing
Content marketing
Social ads
Account-based sales and marketing
Sales operations
Persona development and buyer journey mapping
Go-to-market (GTM) strategy
Email marketing
C-suite selling
Consultative selling
Customer acquisition strategy and execution
Sales development
Enterprise sales
Revenue enablement
DTC marketing
Media relations
Audience development2

Trent's Contributions to the Podcasting Industry

Trent has written articles for Podchaser on topics such as how to write a great podcast guest pitch and how to find best-fit podcasts for guest appearances6
He has been featured as a guest on various podcasts, where he discusses the importance of using data for decision-making in podcasting and shares insights on the challenges and opportunities in the industry1 3 5
Trent is also a speaker at industry events, such as Podcast Movement 2024, where he shares his expertise on growth and strategy in the podcasting space7