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Andrew Daley
CMO / Head of Marketing; Versatile leader with demonstrated success driving growth in early-stage & market-leading organizations.
Andrew Daley is a highly accomplished full-stack marketing leader with extensive experience in D2C, B2B, and SaaS marketing within renowned companies like Zipcar, CBRE, Reebok, Starwood, and various start-ups. His expertise lies in business acumen, data-driven performance marketing, lifecycle marketing, growth enablement, and brand development. With a knack for developing revenue growth and leading exceptional teams, Andrew is skilled in martech, analytics, and has strong communication abilities.
Andrew's core competencies encompass executive leadership, brand management, revenue development, digital strategy, customer acquisition, product marketing, inbound marketing, loyalty programs, eCommerce, partnership management, sales enablement, analytics, and P&L management. His educational background includes a Master's degree in Marketing & Communication from Emerson College.
Throughout his career, Andrew has held key positions such as VP Head of Marketing at Magellan Jets, Fractional CMO/Advisor at Growth Advisors Co, SVP Head of Global Marketing at Hana (a CBRE Company), Head of Marketing & Growth in North America at ofo, VP Global Head of Marketing at Zipcar, and various other strategic roles at reputable organizations like Reebok, CBRE, and Starwood Hotels & Resorts.
His diverse experience spans from developing value propositions and managing brands to implementing growth strategies, leading marketing and sales teams, and optimizing customer acquisition efforts. Andrew excels in measurements and analytics, cementing his capability in driving business results through data-driven decisions. Additionally, his involvement in digital marketing, product development, and strategic consulting further solidifies his expertise in driving growth and revenue for companies.
Andrew's effective management style and proven track record make him an invaluable asset in fast-paced, collaborative environments, where he leverages his skills to foster relationships with colleagues and stakeholders, ensuring sustainable business growth and success.