Travis Reaves

Travis Reaves is a senior executive at Mars Pet Nutrition, currently serving as the Global VP: Head of Portfolio, and Marketing Capabilities.4 He joined Mars Petcare in 2021 as the Vice President of Strategy and Growth Transformation.12

Professional Background

Prior to joining Mars, Reaves had a diverse career in strategy and business development:

• He served as Vice President of Strategy & Development at Tractor Supply Company, the largest rural lifestyle retailer in the U.S. with over 1,900 stores and $10 billion in revenue.2
• Reaves spent more than six years in strategy consulting with McKinsey & Company, where he advised consumer companies on strategy, revenue growth management, and other commercial topics.2

Role at Mars Petcare

In his initial role at Mars Petcare, Reaves was responsible for:

• Developing short and long-term strategy
• Managing inorganic growth initiatives
• Enhancing Mars Petcare's analytics and insights capabilities
• Focusing on putting pet parents at the heart of all decision-making processes12

His current position as Global VP: Head of Portfolio, and Marketing Capabilities likely involves overseeing the company's product portfolio and marketing strategies on a global scale.

Education

Reaves holds a degree from Columbia University - Columbia Business School.3

Professional Network

Travis Reaves is well-connected in the business world, with over 500 connections on LinkedIn.3 His LinkedIn profile can be found under the username travis-reaves-6858b61b.4

Reaves brings over 13 years of experience in growing global businesses to his role at Mars Petcare.2 His expertise in strategy, digital transformation, and consumer insights aligns well with Mars Petcare's mission to create "A BETTER WORLD FOR PETS" through innovative approaches to pet nutrition and care.