Natalya Senechkina

Natalya Senechkina is a senior marketing professional currently serving as the Cat Portfolio Marketing Director at Mars.1 With over 15 years of experience in the Fast-Moving Consumer Goods (FMCG) industry, she has held various roles in both Marketing and Sales.1

Professional Background

Natalya's career at Mars has been marked by significant achievements and responsibilities:

• Current Role: Cat Portfolio Marketing Director, where she leads marketing initiatives for Mars' cat-related products.1
• Previous Position: Senior Brand Manager at Mars Petcare, demonstrating her expertise in driving brand initiatives and strategies.

Skills and Expertise

As a senior leader in the marketing field, Natalya possesses a diverse set of skills:

• Marketing Strategy: Developing and implementing marketing plans for global brands.
• Brand Management: Overseeing brand initiatives and portfolio management for cat-related products.
• Consumer Insights: Utilizing consumer data and trends to inform marketing decisions.
• Team Leadership: Managing and guiding marketing teams in a multinational corporation.

Career Highlights

Throughout her tenure at Mars, Natalya has likely been involved in:

• Launching new products in the cat care segment
• Developing marketing campaigns for well-known pet food brands
• Collaborating with cross-functional teams to drive business growth
• Adapting marketing strategies to meet changing consumer needs in the pet care industry

Natalya Senechkina's role as Cat Portfolio Marketing Director at Mars underscores her significant contributions to the company's pet care division and her expertise in marketing within the FMCG sector.