Tracy Shouldice

Tracy Shouldice is a seasoned Customer Experience (CX) professional with over 30 years of expertise in technology firms and research & advisory services. He has a strong background in high-tech marketing, industry analyst relations, and senior-executive client support, accumulating over 25 years in marketing, 15 years in industry analyst relations, and four years in senior-executive client support within the research & advisory sector.

Tracy's specialties include customer experience and success, industry analyst relations, and market research & advisory services. With a diverse educational background that includes an MBA in Marketing from Queen's University, a B.Eng in Electrical/Communications from Carleton University, and schooling at Sir John A. Macdonald High School, Tracy has a solid academic foundation to complement his extensive professional experience.

Throughout his career, Tracy Shouldice has held key positions in reputable organizations. He served as the Director of Customer Success, Director of Industry Analyst Relations and Customer Experience, and Director of Industry Analyst Relations at Trend Micro. Additionally, Tracy worked as a Senior Advisor at Forrester Research, focusing on Customer Experience Council and The CIO Group. His career journey also includes leadership roles at Nortel, Cognos, Inc., QNX Software Systems, Entrust, Inc., and Bell Canada in various capacities.

Tracy Shouldice emphasizes that the opinions he expresses are his own. He brings a wealth of practical knowledge and strategic insights in customer experience, marketing operations, and industry analyst relations. Tracy's holistic approach to customer success, coupled with his diverse skill set, positions him as a valuable asset in the technology and research & advisory sectors.