Tracy Earles

Tracy Earles is a highly experienced senior marketing strategist and demand generation specialist with expertise in marketing performance measurement across a diverse range of products and services.

With nearly 30 years in technology marketing and a background in engineering, Tracy has established himself as a valuable asset to marketing organizations, providing a unique blend of experience and seasoned judgment.

Throughout his career, Tracy has worked extensively in various marketing roles, including product marketing and management for semiconductors, optical components, network equipment, and LED lighting.

He transitioned to incorporating Internet marketing approaches in the late '90s and early '00s, eventually focusing on full-time demand generation marketing with a strong belief in integrating online and offline marketing strategies.

Tracy is a proficient speaker, having delivered presentations on multiple marketing topics to diverse audiences, covering areas such as data-driven marketing, customer journey analysis, B2B marketing, and data visualization.

His educational background includes an MBA in Business from The Tuck School of Business at Dartmouth, an MS in Electrical Engineering from Northeastern University, and a BS in Electrical Engineering from Colorado State University.

Tracy has held various key positions in notable organizations, such as Senior Director of Marketing Analytics, Director of Demand Generation, and Leader of Global Acquisition Marketing at NetApp.

He has also served as an Advisory Board Member for multiple companies, a Marketing Blogger, Adjunct Professor of Business at Colorado State University, and held executive roles in marketing and sales at companies like Parallel Path Internet Marketing and Albeo Technologies, Inc.

Tracy's early career includes roles like Product Line Manager at Vitesse Semiconductor, Marketing Director at Picolight, Inc., and Founder/VP of Marketing at Mariner Networks, showcasing his diverse experience across the technology marketing spectrum.

His expertise extends to helping marketers utilize data effectively to enhance campaigns and optimize results, making him a sought-after professional in the marketing field.