Melanie Aizer

Melanie Aizer is a highly driven senior-level marketing leader with over 20 years experience in technology, specializing in Enterprise solutions and recently in IoT and cellular networking.

She is renowned for her expertise in developing successful demand generation marketing programs, creating brand awareness and sales opportunities in B2B settings.

Melanie is a strategic marketer with exceptional analytical, conceptual, and creative problem-solving skills, known for executing integrated inbound and outbound marketing campaigns with a focus on delivering measurable results.

Her proficiency lies in demand generation, field marketing, communications, social media, lead generation programs, and ABM, with a strong emphasis on measurable ROI and surpassing lead targets.

With a background in the high-tech sector and start-up environments, Melanie excels in creating integrated demand generation campaigns even with limited resources and budgets.

Specializing in ABM, she leverages social media, email, online, CPC/SEO, industry events, sponsorships, webcast planning, partner marketing, content strategy, and strategic planning among other areas.

Melanie holds a Bachelor of Arts (BA) in Psychology from Concordia University.

Her professional journey includes roles such as Director Demand Generation at Traction Guest, Principal at MBA Consulting, and positions in marketing and communications at companies like Sierra Wireless, SYSPRO Canada, Hootsuite, and more.

She has experience in segment marketing, sales & marketing tools, reporting, budgets, technology, and operations, and is known for coaching and mentoring demand generation professionals.