Tracey Wallace

On parental leave | Director of content @ Klaviyo | Creator of Contentment @ Workweek

Tracey Wallace is a seasoned content marketing professional with a diverse and extensive background in the field. Here are some key points about her:

Current Roles

She is the Director of Content Strategy at Klaviyo, a SaaS company specializing in email and SMS marketing, as well as customer data for the ecommerce industry.1 3 6
She is also a content marketing creator at Workweek, where she writes the weekly newsletter "Contentment" focused on producing scalable and high-value content without burning out teams.2 4

Professional Background

Tracey started her career in journalism, working for publications such as L Magazine, Mashable, and Time Out New York. She transitioned to content marketing about 12 years ago, driven by better salary opportunities.3 6
She has held various leadership roles in content marketing, including positions at MarketerHire, Eterneva, BigCommerce, Umbel, and SHOPTIQUES.1

Experience and Skills

At BigCommerce, she served as the Global Editor-in-Chief for nearly five years, overseeing content strategy and operations.1
She has expertise in content strategy, SEO, long-form blogs, and operationalizing content teams. Her work involves setting content expectations, producing high-ROI content, and using data to inform content decisions.2 3 6

Education and Honors

Tracey holds a Bachelor of Arts degree from Texas A&M University and has also studied at the Institut catholique de Paris.1
She has been recognized as one of Forbes' Top B2B Content Marketers and has received an award for the Umbel Blog being named one of the Top 50 Most Influential Big Data Blogs by Onalytica.1

Publications and Community

She writes about best practices, strategies, and tactics in her newsletter "Contentment" and engages with the content marketing community through various platforms, including LinkedIn and Twitter.2 4 5

Overall, Tracey Wallace is a highly experienced and influential figure in the content marketing industry, known for her strategic insights and practical advice on scalable and effective content creation.