Lisa Eggerton

Lisa Eggerton is the Chief Marketing Officer (CMO) at BigCommerce, a role she has held since July 2018. In this position, she has played a pivotal role in transitioning BigCommerce from a private, venture capital-backed company to a public market leader, successfully guiding the company through its IPO in 2020 on NASDAQ under the ticker symbol #BIGC.12

Professional Background

Before joining BigCommerce, Eggerton served as the CEO of Umbel for over a year and held various executive roles at Bazaarvoice, where she contributed to the company's public offering in 2012. Her extensive experience also includes strategic positions at Dell and Euro RSCG, among others. Throughout her career, she has been recognized for her expertise in driving transformational growth, managing P&L responsibilities, and navigating complex transactions.134

Leadership and Vision

At BigCommerce, Eggerton oversees a global marketing organization with a team of over 100 professionals. Her responsibilities encompass various functions such as product strategy, brand management, channel marketing, and customer lifecycle management. She is noted for her commitment to fostering diverse teams and enhancing market share in competitive environments.123

Education and Personal Life

Eggerton holds a degree in Literature from Tulane University. She resides in Austin, Texas, with her two children. Her leadership style emphasizes inclusivity and collaboration, which she considers essential for driving business success and innovation within her teams.34

Advocacy and Interests

In addition to her corporate role, Eggerton is an advocate for diversity and inclusion within the tech industry. She actively participates in initiatives aimed at supporting women in technology and LGBTQ+ youth.56