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Barb Dybwad
Director, Digital Strategy and Operations at SBG
Barb Dybwad is the Director of Digital Strategy and Operations at Scott Brothers Global, a prominent lifestyle brand and entertainment company founded by Drew and Jonathan Scott. Based in Arlington, MA, she has a strong background in affiliate commerce strategy and has held various leadership roles in her career, contributing to the intersection of content, technology, and business.135
At Scott Brothers Global, Dybwad plays a crucial role in shaping the digital strategy and operations, focusing on innovative solutions that enhance the company's offerings.24 Her expertise extends beyond her current role; she is also a principal at Live Mind Consulting, where she helps publishers and businesses innovate.1
Dybwad's work is characterized by her ability to tackle complex problems and implement effective systems that drive growth and engagement within the company's diverse portfolio of home brands and entertainment content.23
