Tony Hereau

Tony Hereau is a seasoned broadcast media research specialist with a strong background in sales. With a primary focus on Radio advocacy, he dedicates his expertise to validating Radio's role in an advertiser's media mix. Tony has accumulated over two decades of experience in media buying and selling. He excels at simplifying intricate data for individuals both within and beyond the Radio industry. Known for his positivity, creativity, and integrity.

Tony Hereau pursued a Bachelor's degree in Communications from Northern Illinois University. His academic foundation has been instrumental in shaping his thriving career in the media research and sales domain.

Throughout his professional journey, Tony held key positions in renowned organizations. He served as the Vice President of Cross Platform Insights at Nielsen, showcasing his expertise in delivering comprehensive insights. Tony's role as the Vice President of Client Analytics at Nielsen further signifies his strategic and analytical prowess.

In his earlier career stages, Tony Hereau made significant contributions as the Media Insights Manager at Arbitron and as the National PPM Account Manager at the same organization. His diverse experience includes roles such as the Director of Business Development at Cision, Inc., Senior Account Manager, Radio Training Specialist, and Broadcast Media Buyer at Arbitron, along with positions as a Broadcast Media Buyer at RPA and Hal Riney & Partners.

With his rich professional background and a keen focus on radio research and advocacy, Tony Hereau remains a prominent figure in the broadcast media industry, continuously striving to simplify complex data for better industry understanding.