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Diana Anderson
SVP, Group Director, National Audio and Local Digital Activation at Carat USA
Diana Anderson is the SVP, Group Director of Network Audio and Local Digital Activation at Carat USA, a prominent figure in the advertising industry with over 20 years of experience across diverse media disciplines.1 She manages Dentsu Aegis Network's (DAN) investments for Network Audio and Local Digital Audio and CTV, leading a team of 14 specialists and overseeing more than $100 million in annual billings for clients including P&G, Pfizer, and Cox.1
Diana's expertise spans local and national audio for both terrestrial and digital platforms, as well as local video and OTT.1 She is known for her ability to bring innovation, deliver best-in-class activations, and develop strong, lasting relationships that drive positive business results for clients.1 Diana closely monitors shifts in audio and video consumption to guide brands on achieving their objectives and effectively reaching consumers.1
Her LinkedIn profile indicates that she is based in Madison and has over 500 connections in the professional network.2 Diana's role involves demonstrating expertise that brands seek in today's convergent media landscape, particularly in audio advertising.13
