Tony Boyte

Tony Boyte is a highly experienced media professional who recently stepped down from his role as Pacific Broadcaster & Publisher Lead at Nielsen in April 2024.14 He had a long tenure at Nielsen, spanning nearly two decades, and was known for his expertise in measurement, data, and business leadership.35

After leaving Nielsen, Boyte transitioned to freelance work, focusing on resetting his life and prioritizing what's most important to him.2 He describes himself as a highly astute, pragmatic, and solution-focused professional with a proven track record.3

Throughout his career at Nielsen, Boyte held various leadership positions, including:

1. Executive Director - Broadcaster, Publisher & Platform Lead Pacific
2. Country Lead for New Zealand
3. Director of Nielsen Media in New Zealand

Boyte has extensive experience in media information services, having worked in both New Zealand and the United Kingdom. He is known for his insights into media consumption trends, particularly in New Zealand. For example, he has commented on New Zealand's strong appetite for news consumption, describing the country as a "nation of news junkies".6