Tom Novak is a renowned academic researcher in the field of Web-based commerce and digital marketing. As the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington School of Business, he co-directs the Center for the Connected Consumer. He has been recognized globally for his extensive work in online environments, having published numerous articles in top academic journals, with over 14,000 citations in Google Scholar. Novak was awarded numerous prestigious research awards, including the Sheth Foundation/Journal of Marketing Award and the Robert D. Buzzell Marketing Science Institute Best Paper Award Honorable Mention.

Novak's career has been divided between academia where he has taught marketing at major universities across the USA and worked as an associate research director at Young and Rubicam New York. Prior to his academic endeavors, he worked as a research psychologist at the National Institute of Mental Health.

Tom holds a Ph.D. and M.A. in quantitative psychology from the University of North Carolina, Chapel Hill, and an A.B. in psychology from Oberlin College. His expertise includes ecommerce, digital marketing, consumer behavior, online buyer behavior, and more.