Donna Hoffman

Donna L. Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business. She is an internationally recognized expert in digital commerce and internet marketing. Her work focuses on the intersection of technology and consumer behavior, particularly how digital environments influence marketing strategies and consumer decision-making processes.1

Hoffman has contributed significantly to the field through her research and thought leadership, making her a prominent figure in discussions surrounding digital marketing practices and strategies.1