Donna Hoffman is a well-respected scholar, researcher, and educator in the field of digital commerce and internet marketing. She is recognized as the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman has a Ph.D. in Quantitative Psychology from the University of North Carolina, Chapel Hill, and an A.B. in Psychology from the University of California at Davis. With her expertise in online consumer behavior, internet marketing, and web-based business models, Hoffman has published extensively in top academic marketing and management journals. She has been awarded numerous accolades throughout her career, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, and the William O’Dell/Journal of Marketing Research Award for long-term research impact.

Hoffman is the co-founder of eLab, a renowned research lab for fielding online experiments and surveys regarding the internet. Her pioneering effort has been recognized by the New York Times as “one of the premiere research centers in the world for the study of electronic commerce” and by the Wall Street Journal as the “electronic commerce pioneer among business schools.” Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and internet business strategy. She has also worked with major corporations on the topic of internet marketing strategy.

In addition to her research and academic accomplishments, Hoffman's specialty lies in online consumer behavior, internet marketing, and web-based business models, as well as online advertising. She continues to inspire and inform future scholars and marketers alike.