Tom Martin

Tom Martin is a seasoned sales effectiveness consultant with 29 years of experience in the industry. He has worked with numerous management consulting firms to help them change their go-to-market strategy for faster growth or increased profits. As a specialized generalist, Tom has experience across all sales channels and has worked in various roles, including customer success, account management, marketing, product development, and operations. He has taken on leadership roles in firms ranging from $3M to $80M annual revenue and provided consultancy services to firms from $100K to $50M annual revenue. Tom has expertise in sales methodology, sales force effectiveness, negotiation training, account and opportunity management, sales planning, channel sales and management, sales operations, marketing, sales and marketing messaging, training company operations, sales talent management, merger and acquisition, and exit planning. He has a degree in Advertising from the University of Florida and has studied at the University of Maine and Fort Kent CHS. Tom has also served in various organizations and advisory roles, including RevGenius, Modern Sales Pros, Symmetrics Group, Flannery Sales Systems, Illumeo, RAIN Group, GrowthPlay, Channel Enablers, Think! Inc., Applied Concepts Institute, and Sales Optimizer.