Tom Atwood

Tom Atwood is the Vice President of Marketing Strategy at McCann Worldgroup, based in New York City. He has a strong background in digital marketing and strategic communications, having previously led marketing and product strategy at MXM/Genex, a digital agency acquired by Accenture. In that role, he managed a team of analysts and strategists and worked on significant projects for major clients like Honda, Acura, and Comcast, achieving notable results such as a 300% increase in conversion rates for Comcast's homepage redesign.

Atwood holds a degree from Harvard University, where he focused on urban planning and economic development. His professional experience includes securing media coverage for various brands and participating in the Google Brand Accelerator program. His career reflects a commitment to driving growth and innovation within the marketing sector.1