Dayna Bateman

Dayna Bateman is a seasoned product veteran who has had an illustrious career in enterprise e-commerce and human-centered design. Her extensive track record speaks for itself, with proven records of profitability and operational efficiencies for Fortune 500 companies and smallholder operations. Her skillset enables her to help businesses identify new revenue streams and develop necessary skills to build their operations successfully. Her experience is rooted in directing teams, advising clients, developing product and product roadmaps, and managing P&L. As a usability specialist, Dayna has a history of delivering profitable results via research, testing, and measurement.

Dayna has studied literature and Human-Computer Interaction, both of which have played a part in her career. Her experience spans across different industries and platforms, including Salesforce, SAP, Magento, and Oracle Commerce Clouds.

Dayna has held positions at several organizations, including Sonos as Principal Product Manager, cidrbox.com as Founder, Deloitte Digital as Manager for E-commerce Strategy, and DePaul University as Lecturer, Human-Computer Interaction.

Dayna has worked for companies including Experian, Grand River Inc., Crocs Inc., Micros Retail Systems (formerly Fry, Inc.), Hammacher Schlemmer, RR Donnelley, and Blue Nile. Her experience covers industries including online retail, food and beverage, hospitality, financial, automotive, subscription boxes, big data, and audio.