Todd Caponi

Todd Caponi is a seasoned professional with a passion for behavioral and decision science research, coupled with a deep understanding of sales methodology, philosophy, and learning theory.

Formerly serving as the Chief Revenue Officer of Chicago's fastest-growing tech company, Todd has transitioned to become an influential speaker, educator, and author, focusing on transforming the sales profession and enhancing the B2B buying journey.

His book, The Transparency Sale, has been recognized with the prestigious 2019 "Best Book Award" in the Business Sales category at the American Book Awards and achieved International Best-Seller status.

Todd specializes in leveraging research in online consumer behavior to optimize B2B sales positioning and prospecting, applying decision and behavioral science to simplify negotiation processes, refining presentation techniques for impactful storytelling, and combining effective parenting strategies with sales leadership approaches to foster engagement and performance.

His speaking engagements and workshops have delivered significant results, such as generating a 7-figure impact and reducing discounting by over 25%.

Todd's educational background includes studying Marketing at Indiana University Bloomington, and his professional journey features roles like Founder, Speaker & Workshop Leader at Sales Melon, Former Host of The Sales History Podcast, Former Author at Ideapress Publishing, and various advisory board memberships.

With a wealth of knowledge and experience, Todd Caponi is committed to empowering organizations and individuals to excel in sales, leadership, and learning domains.