Todd Caponi

Todd Caponi is a prominent figure in the sales industry, recognized for his emphasis on transparency and decision science in sales practices. He serves as a Board Advisor at GlassHouse.biz and has built a career that intertwines sales leadership with behavioral science.

Professional Background

• Current Roles:

  • Founder, Speaker & Workshop Leader at Sales Melon since July 2018, where he focuses on integrating behavioral science into sales strategies.
  • Host of The Sales History Podcast, which explores historical perspectives on sales.
  • Advisory Board Member for organizations like ShoppingGives and Sales Assembly.

• Previous Achievements:

  • Successfully led revenue growth at several tech companies, including one that became Chicago’s fastest-growing company and another that achieved a nearly $3 billion acquisition.
  • Awarded the Worldwide Vice President of Sales of the Year by the Stevie Awards in 2009.

Publications

Todd is also an accomplished author, having written two award-winning books:

• The Transparency Sale
• The Transparent Sales Leader

Both books advocate for transparency in sales processes, arguing that honesty leads to better customer engagement and retention.

Philosophy

Caponi's approach combines his extensive sales experience with insights from decision science. He teaches organizations how to leverage transparency to improve messaging, negotiations, and overall leadership effectiveness. His motto emphasizes that if "the truth won't sell it, don't sell it," underscoring his commitment to ethical sales practices.

Recognition

His contributions to the field have been recognized with multiple awards, including accolades for his books from various business book awards.

Todd Caponi continues to influence the sales landscape through speaking engagements, workshops, and his ongoing work in sales training and consultancy.