Sean Doyle

Sean M. Doyle is the CEO and Principal of Sales and Client Strategy at FitzMartin, Inc., a leading consultancy focused on sales, marketing, and management for B2B companies.12 With over 30 years of experience in the industry, Doyle has established himself as an expert in helping mid-market B2B firms solve sales and marketing problems through strategy and process.2

Career and Expertise

Doyle has been with FitzMartin, Inc. since 1991, where he works "on the work" for clients, specializing in untangling complicated sales and marketing problems through marketing communications plans and sales strategy.2 His expertise lies in:

• Helping B2B companies sell more to their most profitable customers
• Implementing a sales-first, scientific approach to driving revenue
• Focusing on long-term value creation for businesses

Over his career, Doyle has been involved in more than 5,000 client engagements, amassing unmatched expertise in the B2B sales and marketing field.1

Author and Thought Leader

In addition to his role at FitzMartin, Doyle is also an author, thinker, speaker, and consultant. He wrote the book "Shift," which explores 19 practical ideas grounded in the science of behavioral change that can transform a business's marketing efforts.1 Through his website seanmdoyle.com, he aims to:

• Change how leaders of small to mid-sized B2B businesses think about and direct their marketing function
• Inspire, encourage, and empower business leaders to be more successful
• Offer a strategic, business-school approach to marketing

Approach to Marketing and Sales

Doyle's approach to marketing and sales is characterized by:

1. A focus on positioning as the foundation for effective marketing and sales
2. Applying the science of behavioral change to sales and marketing processes
3. Emphasizing a scientific, data-driven approach rather than relying solely on creativity or intuition

His goal is to help businesses use marketing as a serious business tool that drives new sales and growth, moving beyond traditional advertising approaches to more strategic, scientifically-grounded methods.12