Tina Zhang

Tina Zhang is a well-versed Internet Marketing consultant with a strong background in marketing data analysis and insights.

With a Master of Science in Marketing Communication and Analytics from Illinois Institute of Technology and a Bachelor's degree in Marketing from Beijing University of Agriculture, Tina has a solid academic foundation.

Having served as a Senior Consultant at Cardinal Path and in various analytical roles at companies like Critical Mass and Rise Interactive, Tina has gained extensive experience in digital marketing, marketing analytics, and statistical analysis.

Her expertise includes web analytics, e-commerce, SEO, SEM, Google AdWord, Google Analytics, Omniture, and DFA in the realm of digital marketing.

In marketing analytics, Tina excels in predictive modeling, segmentation analysis, factor analysis, conjoint analysis, sampling techniques, and perceptual mapping.

She is proficient in statistical tools like SPSS, SAS, and Advanced Excel, employing techniques such as Descriptive Analysis, Hypothesis Testing, Correlation and Regression Analysis, and Analysis of Variance.

Tina Zhang is skilled in using Excel to create detailed web analytics reports, and she has applied statistical methods and SAS programming skills to analyze customer behavioral data, driving effective and data-informed marketing strategies.