Brit McGinnis

Brit McGinnis is a Content Manager at The Digital Intellect, where she focuses on content marketing and strategy. She has a background in copywriting and content editing, having previously held positions such as Senior Content Editor at Black Bow Communications. McGinnis is known for her unique personal brand, which she describes as having a flair for the "dark, spooky, weird, and scary" aspects of storytelling and marketing.12

In addition to her professional work, McGinnis engages with her audience through social media, often sharing insights related to branding and empowering women in business. She describes herself as a "branding expert by day and martial artist by night," emphasizing her commitment to helping women succeed both in their businesses and personal lives.34 Her creative approach to content has earned her the nickname "the Elvira of copywriting," reflecting her distinctive style.2

McGinnis is based in Vancouver, WA, and actively participates in various online communities related to copywriting and marketing.56