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Tina Cabranes
Direct Marketing Done Right. CLTV Frameworks That Work.
Tina Cabranes is a seasoned marketing strategist with over 25 years of experience in acquiring, converting, and retaining customers across various industries. She specializes in turning customer data into actionable insights that drive marketing success and business growth. Tina's expertise lies in customer segmentation, lifetime value modeling, media planning, creative targeting, and competitive intelligence. She has a strong track record of delivering exceptional results.
Tina Cabranes has a diverse industry experience encompassing beauty, insurance, travel, hospitality, automotive, financial services, catalog marketing, and consumer packaged goods both in the US and international markets. Her past engagements include working with renowned brands like Murad, MetLife, Viking River Cruises, Toyota, US Money Reserve, Hint Water, and many others.
As the Founder & Chief Marketing Strategist at Tina Cabranes Strategic Consultants, Tina leads a team that offers services such as 'Fresh Eyes' Strategic Marketing Audit, Customer Segmentation Profiles, Lifetime Value Modeling, Media Buying & Planning, Creative Targeting, and Competitive Intelligence & Secret Shopping. She is known for her strategic approach to marketing that focuses on driving revenue, enhancing customer experiences, and maximizing ROI for her clients.
Tina's professional journey includes key roles such as VP of Customer Experience & Retention at Guthy-Renker, VP of Marketing & Business Development at Premier America Credit Union, and Director of Direct Mail Marketing at 21st Century Insurance among others. Her expertise in direct marketing, customer acquisition, and CRM has been honed through her leadership positions in various organizations.
Having studied at California State University, Northridge, Tina Cabranes combines her academic knowledge with practical industry experience to deliver comprehensive marketing solutions to her clients. Through her consultancy, she aims to transform businesses by leveraging data-driven insights and innovative marketing strategies to drive customer growth and revenue generation.
If you are looking for a seasoned marketing consultant with a proven track record in strategic planning, customer engagement, and revenue generation, Tina Cabranes is the professional to engage. Her years of experience and deep understanding of diverse industries make her a valuable asset for businesses seeking to elevate their marketing efforts and drive sustainable growth.